I have been designing ads for almost 30 years now, first for my own
equine sculpture work and
then for others as well. I worked at a newspaper 1979-1980 doing camera work, proofreading and yup- ad design! Paste up really was paste up
then, with hard copy waxed onto a layout sheet, which went to
the darkroom to make big negatives, which then went to press. A much more involved process than
it is now, where everything is done on the computer! I've edited
Rainbow Morgan Horse Association newsletter since 1996,
which has given me a lot of practice in advancing my design skills
I am proud that the RMHA newsletter has
been the American Morgan Horse Association's Newsletter of the Year three times now, and has been in the top three on
several other occasions.
Ad design is priced at $25/hour. Most
one page ads, unless they involve extensive PhotoShop masking and
layering, will run about $75-$150. I need to know the exact dimensions of the ad (in inches or pixels) and what publication it is for. If you don't know the
give me the contact info for the publication.
I am happy to talk with you about your advertising needs- just
A word about photo selection for ads: I will tell you
if I think the photos you wish to use do not show your horse off to
its best advantage, or if they simply will not work in the ad (often
because they are too small, or out of focus) and why. I will also offer suggestions to help
you take better photos. I have your best interest at heart and want
to help you present your horses and breeding program in their best
light. Ideally, you give me a selection of pictures to choose from, and I can pick the one(s)
that will work best in the ad, both from a design standpoint and as
far as being the most flattering of the horse. This is, of course, done with
your consultation and approval.
A lot can be done to clean up backgrounds, remove fence posts or trees "growing" out of the horse's topline, etc. but please groom your horse
before taking pictures and do your best to keep the background clean and uncluttered,
preferably grass with a lot of blue sky behind the horse.
I can fix a lot of background things, but it is very time consuming
to do it right so it does not look "fake" or obviously cloned. I will NOT correct conformation faults
or alter the horse's conformation in any way, so please don't ask me to do that. Fixing a swishing tail or putting a laid back ear forward is ok.
I always send a proof for your approval and/or revision.
Gallery of Ads Designed by Laura Behning
(click on any thumbnail to enlarge)